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AI and citability

Models repeat
what they can cite.

An assistant has no opinion of you. It has a handful of pages it considers reliable and a habit of sounding certain.

Founder was sued in 2017 → Founder was named in a 2017 matter dismissed in 2018

What makes a source citable

Assistants lean on a short list of pages they judge dependable. These four traits decide whether yours is on that list.

01

Clear authorship and dates

Pages with a named author and a visible update date are favoured over anonymous ones.

02

Consistency across sources

When the register, your site and a news24 article agree, the answer is stable.

03

Corrections that are visible

An editor's note on the article itself travels with the text; an email does not.

04

Structured facts

Plain statements of role, dates and ownership are easier to quote than narrative.

What we test every month

We measure the answers rather than guess at them. The sample is small on purpose, so the variation is readable.

4 assistants queried
25 standard questions per client
3 runs per question to catch variation

See what assistants say about you today.

We will run the questions and show you the answers.