Editorial policy
How we deal with
newsrooms
When a report gets a fact wrong, we write to the editor. These are the lines we hold on every approach — the ones we make, and the ones we refuse to. A South African newsroom like Brunavo works with, from the national desks to a publisher such as news24, hears from us in one register only: plain, documented and signed.
What we ask for
What we never do
Every approach begins at the desk, with the paper in front of us and the document beside it.
Why editors answer us
Newsrooms are busy and sceptical of anyone writing on behalf of a client. We earn a reply by making it easy to say yes — and easy to say no.
Evidence first
Each request opens with the document, not the grievance.
Short and polite
Under 200 words, with a single clear ask.
We accept no
If an editor stands by a story, we advise the client on a right of reply instead.
Records kept
Every exchange is logged and available to the client.
Have a story that is wrong?
Send us the link and we will tell you honestly whether it can be corrected.